{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/66d480b73d3e42f9bb75058109556c2d\" frameborder=\"0\" width=\"1226\" height=\"919\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":919,"width":1226,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":919,"thumbnail_width":1226,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/66d480b73d3e42f9bb75058109556c2d-7f8813eda6ff4990.gif","duration":876.2,"title":"Master Middle Funnel Content for Sales","description":"This Loom explains how to master middle funnel content so it reduces sales resistance and supports qualified conversions. It argues that content should be intentionally educational and trust-building rather than posting to chase virality, and shares proof from April where Wayne collected 49K with a 90% closing rate using only 10 reels. This month, the focus shifted to fulfillment and the examples include a webinar calculator video using the 50K cash goal, objection-handling chess content, a fulfillment case video filmed in a one-to-one routine, and a video reinforcing respect in client fulfillment. It then outlines four pillars for middle funnel content: perception, clarity of solution, uniqueness, and viewer applicability based on ICP data."}