{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/673d48b36e7247c4809b2da8db2f0021\" frameborder=\"0\" width=\"1664\" height=\"1248\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1248,"width":1664,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1248,"thumbnail_width":1664,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/673d48b36e7247c4809b2da8db2f0021-299e7a919b93bca4.gif","duration":354.457,"title":"Creating Effective Buyer Guides for Enhanced Shopping Experience","description":"In this video, I introduced our new buyer guides feature, which transforms the shopping experience from confusion to clarity by asking qualifying questions to help consumers find the right products. We’ve streamlined the process from 41 options to just three clear choices: the best match, a premium option, and a budget option. I walked through the simple steps to create a buyer guide, including selecting a product category and generating a questionnaire. I encourage you to review the personas and questions generated, as your insights are invaluable for refining the guide. Please take the time to edit and update the analysis based on your expertise."}