{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6811cd5959784986add7c0b6e12b2b10\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6811cd5959784986add7c0b6e12b2b10-32e27e22e5e06db2.gif","duration":631.0304,"title":"Attribution Playbook","description":"In this video, I break down our entire attribution playbook, which is essential for connecting marketing spend to sales outcomes. I highlight that 76% of marketers struggle with attribution, leading to a potential misallocation of 30% of their marketing budget. The attribution project involves building a robust infrastructure that captures lead sources and channels, allowing for data-driven decisions rather than guesswork. I emphasize the importance of understanding lead source versus channel and the ongoing maintenance required for accurate data. I encourage you to explore our playbook library for detailed methodologies and implementation processes."}