{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/689fef627fc34da8983fdd8d639b67cb\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/689fef627fc34da8983fdd8d639b67cb-10125f59f609f3d1.gif","duration":257.25,"title":"Heatmap onboarding: from signup to first value","description":"I walk through Heatmap onboarding from sign up to the first moment of value. We collect account and credit card info, then run a three step questionnaire that determines whether the user is a founder and novice marketer or a CRO expert, since each gets a different onboarding flow. I build their workspace immediately, show value with an AI website audit and three recommendations, and guide them through chat, tools, and mandatory sample store data. Then we return them to setup, celebrate a first checklist win, and ask them to install their snippet by first checking if it is easy based on prior experience."}