{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/68c10f3436a742858060afb5ae86a73d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/68c10f3436a742858060afb5ae86a73d-ef1e956523178831.gif","duration":726.848,"title":"April Knit Studio Pre-Call Homework Video","description":"This Loom explains when and why to work with a knitwear technical specialist to develop knitwear that feels like your brand. It targets design-led founders and creative directors adding or scaling knitwear, especially when teams struggle with slow development, unclear technical direction, sourcing yarn and partners, and too many costly sampling rounds. The speaker covers five areas: creative direction, materials and partner matching, development and execution through pre-production, and freeing up the team’s time, with proactive factory communication and technical fixes. They note they work with brands planning six to twelve months out rather than one to three months, and share examples including Noble sourcing organic cotton yarn in Peru and a client whose machine-knit sweater became about 50 percent of revenue. "}