{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/68fa53c194f842609bdf2b409866b841\" frameborder=\"0\" width=\"786\" height=\"589\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":589,"width":786,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":589,"thumbnail_width":786,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/68fa53c194f842609bdf2b409866b841-00001.gif","duration":48.8,"title":"How to Properly 301 Redirect Content","description":"Here's how to properly redirect a page. ## Optimizing Page Redirects: A Strategic Approach\n\n1. **Initial Assessment**\n\n   - Review current traffic in Google Analytics and search console.\n   - Determine the intent of the content being re-routed.\n\n2. **Content Evaluation**\n\n   - Identify the type of content (e.g., blog post, product page).\n   - Understand why the content is being removed (low traffic, poor ranking).\n\n3. **Redirect Strategy**\n\n   - For low-performing content, implement a 301 redirect to a related piece of content.\n   - Avoid redirecting to the homepage as a default option.\n\n4. **Consider External Links**\n\n   - Check for external links directing traffic to the old content.\n   - Redirect these links to a relevant post or page to maintain value and user experience."}