{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/691d3cc906fa43b2ba1054c3dfe45e6d\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/691d3cc906fa43b2ba1054c3dfe45e6d-1694461682270.gif","duration":472.8599999999999,"title":"Case Study: 20% Conversion Rate Lift  for Virgin ","description":"Hi, this is Jasper with another case study for Virgin Voyages. In this video, I'll show you how we achieved a 20% lift in conversion rates for Virgin Voyages, a company that was generating around 50 million in revenue at the time. I'll discuss three key strategies we implemented above the fold, two strategies around the CTA area, and the importance of using concrete benefits and third-party evidentials. Watch the video to learn how these tactics can help you increase your conversion rates too."}