{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6a632ba78b8b4cd3b51a511574586d90\" frameborder=\"0\" width=\"1144\" height=\"858\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":858,"width":1144,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":858,"thumbnail_width":1144,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6a632ba78b8b4cd3b51a511574586d90-e21869c9495c20d8.gif","duration":280.225,"title":"Finding and Engaging Audiences with Elaris","description":"In this video, I walk you through how to find and engage with audiences on the Elarus platform, using Patagonia as an example. We have over 200,000 real audiences based on psychological assessments, allowing you to gain valuable consumer insights and collaborate effectively. I demonstrate how to search for specific audiences, including competitors and interest groups, and highlight the importance of understanding your brand's audience. I encourage you to explore different audience segments, such as outdoor enthusiasts and sustainability-driven consumers, to enhance your marketing strategies. Please take action by utilizing the chat feature to connect with these audiences and gather feedback for your brand initiatives."}