{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6aafa6fe7d634b6eb5c7efff195e4176\" frameborder=\"0\" width=\"1060\" height=\"795\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":795,"width":1060,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":795,"thumbnail_width":1060,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6aafa6fe7d634b6eb5c7efff195e4176-6ce9f1209bbe2507.gif","duration":220.217,"title":"Noibu A/B Testing Open Beta Demo","description":"This Loom announces that A B testing is now available in the Noibu console in Open Beta. It shows how to create structured tests with targeting by factors like UTM param, location, and device type, and how Noibu recommends a winning variant once it reaches at least 95% probability of beating all others. In the demo, an 18 day test period is set for add to cart as the success metric and checkout conversion rate as the secondary metric, targeting customers who land via email. After 18 days, the variant beats control with 99% confidence, improving add to cart rate from 4% to 5.4%, and the console provides session replays, page analysis, and health checks like error rate, page speed, and traffic split."}