{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6aba1f5eb01c4d088c5340b976010964\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6aba1f5eb01c4d088c5340b976010964-ac38b691b78622f8.gif","duration":978.39,"title":"Implementing a 20 Second Service Standard to Enhance Customer Communication in Pest Control","description":"In this video, I discuss a simple yet effective system I use called the 20 second service standard, which focuses on three key points: what I found, what I did, and what to expect. This approach helps eliminate confusion and sets clear expectations, ultimately reducing callbacks and cancellations. I emphasize the importance of communicating effectively with customers to build trust and ensure they understand the treatment process. I encourage you to implement this system in your own communication with clients and practice it regularly. Remember, clarity builds trust, and trust leads to customer retention and growth."}