{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6ac4593134dc47e9aa9f39e77d3ce2e2\" frameborder=\"0\" width=\"1262\" height=\"946\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":946,"width":1262,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":946,"thumbnail_width":1262,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6ac4593134dc47e9aa9f39e77d3ce2e2-bad97a5872fa797c.gif","duration":174.208,"title":"Using Homepage Hero for Launch Promotion","description":"This Loom discusses how to use your homepage real estate to promote a product launch effectively, using Buffer API as the example. It highlights Buffer’s large, prominent top banner and clear messaging for developers, including a “DevMode” toggle that transitions to a dedicated API page. The speaker emphasizes that launch week or day is when the homepage receives the most traffic, so the hero area should point visitors to the new offering without overloading them with information. The landing page after the click is also noted as particularly well executed."}