{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6b7f824c5a2d44b7a3344470b73d5263\" frameborder=\"0\" width=\"1642\" height=\"1231\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1231,"width":1642,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1231,"thumbnail_width":1642,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6b7f824c5a2d44b7a3344470b73d5263-04ce3865e64a523a.gif","duration":765.0569,"title":"Using &quot;Unsubscribe Feedback Surveys&quot; to understand why people opt out","description":"HubSpot has a new feature where when your email contacts unsubscribe (opt-out) from all email from your organization, they can be given a brief survey asking why. In this video, I walk through how it works, and especially how to use the Custom Report Builder to analyze or download the data. The essential parts are selecting \"Marketing email activities\" as a data source, and \"Gave reasons for unsubscribe\" as an event type."}