{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6ba8bdf0ecec4a618f97051acf3f4558\" frameborder=\"0\" width=\"1236\" height=\"927\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":927,"width":1236,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":927,"thumbnail_width":1236,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6ba8bdf0ecec4a618f97051acf3f4558-b100c94105e03741.gif","duration":222.359,"title":"The Phone First Framework","description":"This Loom explains how to fix poor cold email results by pre-vetting and human-qualifying decision-makers before booking meetings. Parallax previously suffered from mismatched calls, leading to sales time wasted and unqualified attendance, but after adopting the phone-first framework they booked 52 meetings in the first 10 weeks and secured a monthly 10k retainer client. The approach uses four checks of fit, need, interest, and purpose, handles attendance accountability with confirmation and rebooking, and sends a pre-call qualification transcript to the salesperson. It also shares that CGS improved show rate from about 50 to 60 percent to 75 percent and booked 24 meetings in the first 6 weeks after tightening qualification and follow-up."}