{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6c2be9d8d24f464ea0a897602d568b3b\" frameborder=\"0\" width=\"1382\" height=\"1036\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1036,"width":1382,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1036,"thumbnail_width":1382,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6c2be9d8d24f464ea0a897602d568b3b-3c4e48f2d846d4be.gif","duration":449.517,"title":"Setting Up a Post-Event Marketing Automation Scenario","description":"In this tutorial, I walk you through setting up a post-event marketing automation scenario in ArenaMetrics. This scenario allows us to engage with our audience after their visits by thanking them, collecting feedback, and suggesting future events, ultimately building loyalty. I demonstrate how to create a dynamic contact list targeting attendees from yesterday and set up an automation workflow in Bravo. I also emphasize the importance of testing the automation before activation to ensure everything runs smoothly. Please follow along and implement these steps to enhance our post-event communication strategy."}