{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6e2a06ee86754443bec203e793d21799\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6e2a06ee86754443bec203e793d21799-4fe93069db4f54b9.gif","duration":3357.92,"title":"如何挖掘客戶隱藏的內在需求","description":"今天我分享了如何找到客人隱藏的內在需求，通過一個有趣的麥當勞案例來說明。麥當勞在改良奶昔配方後，銷量卻沒有變化，這讓我們意識到客人真正的需求往往與我們的假設不同。我們需要理解客人購買的背後動機，而不僅僅是產品本身。接下來，我希望大家能思考自己的客人，並回答幾個問題，幫助我們更好地定位服務。請花些時間反思並分享你的想法。"}