{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6ef5a84e6e714994856290400d44429f\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6ef5a84e6e714994856290400d44429f-0049e5a475d68fa9.gif","duration":4633.84,"title":"Recapping the Mike Ferry Event - Idaho Life Training 6-18-26","description":"This Loom focuses on how to win listing appointments by strengthening the pre-call process, scripts, and consistent practice. It explains that before scheduling an in-person appointment, agents should have a meaningful pre-qualifying conversation to understand motivation and emotion, then arrive prepared so uncertainty is removed. The group repeatedly emphasizes memorizing and practicing presentation scripts daily, listening with empathy, and role-playing the call track, including a detailed example pre-qualification call covering list price targets and net sheet and marketing topics like photography, 3D tours, and a seller gift package. Additional training reinforces the Mike Ferry style basics of time blocking, tracking numbers, and maintaining standards for daily lead follow-up and prospecting."}