{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6f4b2b23d7b44f18833dc5e2c06b36e9\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6f4b2b23d7b44f18833dc5e2c06b36e9-95e7ff7dea4f851b.gif","duration":150.86933399999998,"title":"Ads Aren’t the Problem, Systems Are","description":"This Loom explains that growth for a home service company comes more from sales and follow up systems than from the Google Ads themselves. The speaker invested about $17,000 in Google Ads and closed over $150,000 in work, even though follow up was “horrific,” with leads sitting for days and some never getting a second call. They emphasize that improving the systems behind the ads is what increased conversion, and they are already seeing gains in conversion rate. They also describe building a free group where owners share current frameworks and real weekly results and invite viewers to join and make an intro post with trade, city, and what is holding them back."}