{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/70e753c1d21f4ad2bd15d36e210f506e\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/70e753c1d21f4ad2bd15d36e210f506e-00001.gif","duration":348.59200000000004,"title":"Site Audit: Forbes: Increasing Conversion Rates","description":"Hi, it's Jasper with Capital & Growth. In this video, I'll be conducting a site audit for Forbes' core offer, focusing on increasing conversion rates. I'll be sharing some quick changes that can be made to the page, such as using a more specific headline, recapping the benefits before the call to action, creating urgency, and using a value-positive call to action. I'll also suggest testing a testimonial from a billionaire and showing other options further down the page. If you're interested in boosting your conversion rates, check out the video below!"}