{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/70e99108ac1c42f3a8c3908642bd9c11\" frameborder=\"0\" width=\"2018\" height=\"1513\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1513,"width":2018,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1513,"thumbnail_width":2018,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/70e99108ac1c42f3a8c3908642bd9c11-2e036cdac1d06476.gif","duration":902.303,"title":"Boujee Ts - Conversion Audit and Shopify Redesign Plan","description":"This Loom reviews Bojiti’s conversion problem and proposes a redesign to improve how the site guides shoppers to buy. Shakir says the main opportunity is not more traffic but helping existing visitors feel confident enough to purchase, since the site is currently too product-led and does not provide enough context or decision support before asking to buy. He recommends strengthening the homepage hero messaging and adding guided shopping entry points, making collection pages more curated with intent-based sections and badges, and restructuring product pages to surface benefits, fit, shipping and returns, social proof, and outfit pairings near the add to cart area. He concludes with a strategy call next step with Eva and outlines that Convertica would implement this as a premium Shopify experience to increase revenue per visitor."}