{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/712fe5411d4948448e80a78951a4721a\" frameborder=\"0\" width=\"1660\" height=\"1245\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1245,"width":1660,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1245,"thumbnail_width":1660,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/712fe5411d4948448e80a78951a4721a-1611be48632831d6.gif","duration":265.442,"title":"Koza Media: Predictable AI Outbound for Agencies","description":"This Loom explains an AI-powered outbound email system Koza Media uses to generate predictable, qualified sales calls for marketing agencies. It argues cold emails failed in the past not because the channel is ineffective, but because outdated strategies, targeting, and infrastructure no longer match today’s buyer behavior and competition. Koza emphasizes execution with precise targeting, AI-driven personalization, and continuous testing, noting that large companies like Microsoft, Amazon, and IBM still invest in outbound for measurable conversations. The process covers building email infrastructure, refining the offer and ideal buyers, launching campaigns, and responding to replies to book meetings, with an expectation of reaching virtually every qualified decision-maker over the next 90 days."}