{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/71b2db9237c64bd7b0ba2f82e478f810\" frameborder=\"0\" width=\"1838\" height=\"1378\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1378,"width":1838,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1378,"thumbnail_width":1838,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/71b2db9237c64bd7b0ba2f82e478f810-a372076f8becae4f.gif","duration":257.706667,"title":"Wayfair Contact Strategy Project Four Overview","description":"This Loom explains the workflow for Project Four of a Wayfair Externship contact strategy. The presenter describes a three-stage agent with an input stage for selecting product category, focus area, target audience, campaign goals, season or occasion, primary channel (Instagram or TikTok), competitor focus (such as IKEA or Amazon), and up to three KPIs for A B testing like CTR, conversion rate, revenue, or organic traffic. Stage two uses an Open Router LLM to extract and reshape uploaded JSON from prior market and competitor analysis HTML files into an output that emphasizes brand voice, competitor gaps, execution priorities, and A B testing variants. The example output specifically shows audience, goal of increasing conversion, chosen KPI metrics, market research, social media content guidance, and quick action items."}