{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/73982596ee8c44249664dd37ce009665\" frameborder=\"0\" width=\"2018\" height=\"1513\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1513,"width":2018,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1513,"thumbnail_width":2018,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/73982596ee8c44249664dd37ce009665-f0ab570edbbe2e86.gif","duration":948.142,"title":"The Velvet Willow - Conversion Audit Key Fixes","description":"This Loom explains a CRO redesign strategy for Velvetwillow focused on improving the buying journey, not site aesthetics or more traffic. Shakir says the site has a strong foundation but relies too much on visitors to figure things out, creating hesitation by not clearly stating what makes the brand different, best for whom, and how it removes risk on the first order. He recommends changes to the homepage to answer what the brand is, who it is for, and where to go next within three seconds, to the collection page to provide a guided discovery experience with filters and customer favorites, and to the product page to handle objections with fit and fabric guidance, shipping and returns info, social proof, and bundling to increase average order value. The next step proposed is a call to review priorities, scope, timeline, and fit."}