{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/744f8650af1b428e8033bb1cf77f61d5\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/744f8650af1b428e8033bb1cf77f61d5-00001.gif","duration":586.2629999999999,"title":"Case Study 3: 75% More E-commerce Orders in a Single A/B Test 👶","description":"In this video, I will share a case study on how we successfully increased e-commerce orders by 75% for Enfamil, the baby formula maker. I will discuss the key elements that contributed to this significant lift, including a more compelling value proposition, quantifying annual savings, using a call to action with less implied commitment, and incorporating various social proof elements. I will also highlight the benefits of the winning page design and how we reduced complexity for customers. If you're interested in improving your conversion rates, I encourage you to watch this case study and consider trying our boot camp for more in-depth information."}