{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/74be831a1b794510b4ad94993b31044a\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/74be831a1b794510b4ad94993b31044a-00001.gif","duration":355.4333333333338,"title":"Direct Response Flows Guide","description":"In this video, I will guide you through the strategies to enhance the performance of supplement brands for CPG brands. By making a few tweaks and rethinking your approach, you can double your results. I will provide examples of a 14-email welcome series and show you how to generate revenue and achieve high open rates. I will also share tips on using Trojan horse emails, building trust and social proof, and increasing incentives for non-purchasers. Whether you have multiple SKUs or want to make your welcome series longer, these principles apply to every flow."}