{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/74cc2db6a1eb4f0da48285fabee01121\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/74cc2db6a1eb4f0da48285fabee01121-391c9921ac211800.gif","duration":1090.333333,"title":"How to Launch a Substack in 60 Minutes","description":"This Loom explains how to launch a Substack-based digital publishing business by cutting out most tools and focusing on the platform’s core distribution mechanics. It emphasizes separating your human profile from your publication, using a real face photo and name for the profile while keeping a distinct publication logo, and following a “first hour” rule to skip over customization. It details Substack’s dual engine of long-form posts plus short-form notes for top-of-funnel discovery, and recommends getting your first 10 subscribers by manually inviting your real-world network to improve email deliverability. It also highlights built-in growth levers like recommendations and chat, plus common beginner traps such as inconsistent cadence, ignoring notes, a vague about page, and expecting instant viral results."}