{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/75e4d8028aa34c8c88fa44635d06a0e3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/75e4d8028aa34c8c88fa44635d06a0e3-6c4e9f5bbbffd791.gif","duration":2070.32,"title":"Full System Webinar Recording","description":"This Loom explains a complete retirement marketing system for independent advisors that runs virtual webinars and local in person classes under one nonprofit brand with retargeting to drive qualified appointments. The webinar channel is described as running Tuesday and Thursday on autopilot, producing 10 to 15 qualified appointments per month and costs about $228 per qualified appointment, based on reported efficiencies of 2,000+ qualified virtual appointments from 9,000 attendees across active advisors. The live educational class channel uses free venues like libraries and community institutions, with reported 90 to 100 percent fill rates and events presented under a 501(c)(3) framing to build trust in 16 minutes of in room capacity before booking. Retargeting is presented as following up with people who do not convert immediately across both channels. The system is managed for a $3,000 per month fee, with ad spend separate, and the author emphasizes starting in summer to build a warm pipeline for fall."}