{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/76a17186b2a04c9f8f103396cb1c9be5\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/76a17186b2a04c9f8f103396cb1c9be5-25c2085c1d6fa2f8.gif","duration":221.374,"title":"Strategies for Increasing Incremental Sales Through Product Assortment Optimization","description":"In this video, I discuss how we can identify product types that are not adding incremental sales and explore options to enhance our market share. By analyzing transaction data, we can determine which products are present in the most baskets and how to optimize our shelf space accordingly. I also highlight the importance of recommending products based on existing assortments to attract new audiences. As we simulate different scenarios, I encourage you to consider which products to add or remove to maximize our market reach. Please review the suggested offerings and think about how we can consolidate our shelf space effectively."}