{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/76bec223a1f544879029752f329d5d93\" frameborder=\"0\" width=\"1316\" height=\"987\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":987,"width":1316,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":987,"thumbnail_width":1316,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/76bec223a1f544879029752f329d5d93-abc811ec25b68941.gif","duration":493.888,"title":"LandersRX Philosophy, Landing Pages as Ad Continuation","description":"This Loom explains LandersRX’s core philosophy for building ad-dedicated landing pages that match the story and messaging of top-performing ads. The founders, Jordan and the speaker, started the company after running performance marketing for brands spending millions per month and noticing landing pages were often neglected or optimized one at a time. They describe results such as scaling a client about 60% by duplicating a product page offer and sending traffic to a new persona-specific landing page, and improving new customer acquisition efficiency about 2x with an air-freshener page. Overall, they emphasize treating the landing page as the second half of the ad by creating net new pages aligned with customer personas and value propositions."}