{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/76e7b8bc895541c393eb3755bf233a46\" frameborder=\"0\" width=\"1196\" height=\"897\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":897,"width":1196,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":897,"thumbnail_width":1196,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/76e7b8bc895541c393eb3755bf233a46-67c68b4c1ac6f19a.gif","duration":198.964,"title":"Optimizing Budget Allocation with Moby's Analytics Tools","description":"In this video, I discuss how Moby can optimize our current budget allocation by running a model that analyzes weekly and monthly orders, new customer orders, and revenue signals. The analytics capabilities we have with Moby are truly impressive and provide us with a significant advantage. I also touch on the integration of survey data and MTA and pixel data to enhance our analysis further. While the default settings are improving, I encourage everyone to leverage the MMM tools and provide feedback on the prompts to ensure we maximize our insights. Let's continue to explore these powerful analytics together!"}