{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/76e8280eb07d443db435800fec65e025\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/76e8280eb07d443db435800fec65e025-40600d33322df62c.gif","duration":93.3713,"title":"FAQ: Can the MCP take actions in Seller Central? Is This Planned for the Future?","description":"In this video, I address a common question regarding our Amazon MCP server and its capabilities. Currently, the MCP integration is read-only, meaning it can analyze data and generate reports but cannot make changes to your Seller Central account, such as creating advertising campaigns. Our intention is to provide you with insights to make informed decisions without risking unintended consequences, like accidentally deleting campaigns or overspending. While we may consider enabling action capabilities in the future, it will be done with strict controls in place. I encourage you to continue leveraging the intelligence we provide to enhance your business decisions."}