{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7718eb7d44cc4d278f61b0acfc1a5e7b\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7718eb7d44cc4d278f61b0acfc1a5e7b-aa84469f8c74999d.gif","duration":1310.689,"title":"Preparing for the Shift to Answer Engine Optimization Final","description":"In this video, I discuss the shift from traditional search engine optimization to what I call answer engine optimization, which will become increasingly important in the next 6 to 12 months. As generative AI tools evolve to become multimodal, they will be able to handle various forms of content, including text, images, and videos. I emphasize the need for you to start creating diverse content—such as long-form and short-form videos and audio—to complement your existing written material. This preparation is crucial as we move towards a future where these AI tools will prioritize varied content formats. I strongly encourage you to adapt your content strategy accordingly."}