{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7848d7f7b7dd44cba2931c8ef5433f8d\" frameborder=\"0\" width=\"1216\" height=\"912\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":912,"width":1216,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":912,"thumbnail_width":1216,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7848d7f7b7dd44cba2931c8ef5433f8d-f5663fd65f4e8c46.gif","duration":276.387,"title":"Effective Pricing Strategies for Complex Platforms","description":"In this video, I discuss the challenges of pricing for large platforms and highlight how Stripe effectively communicates their pricing strategy. I appreciate their straightforward approach, starting with a simple standard pricing model of 2.9% plus 30 cents per successful transaction, which is accessible for businesses of all sizes. They also offer custom pricing options for larger companies, making it clear that there are additional features and services available. My goal is to provide insights that you can apply to your own pricing strategies, especially if you're navigating a complex product landscape. I encourage you to consider how you can simplify your pricing communication while still catering to various customer needs."}