{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/78b6ca9193cb4affb13e52b3d03d79c0\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/78b6ca9193cb4affb13e52b3d03d79c0-3dcfe02b0ada97dd.gif","duration":731.478,"title":"$1,000,000 Agency Black Friday Framework: Planning and Execution Strategies","description":"In this video, I share our $1,000,000 Agency Black Friday Framework, which we've refined over the past few years to maximize sales during this key period. I recommend starting your planning in early October and emphasize the importance of having a unique theme for your sale to engage customers effectively. We typically offer a 20% discount, but I discuss alternative strategies like credit back and bundling to maintain profitability. I also stress the need for solid creative assets and preparation across all teams to ensure a smooth execution. Please take these insights and start planning your Black Friday strategy to capitalize on the opportunity!"}