{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7a53903f55484e178f63b9536c1b7d2b\" frameborder=\"0\" width=\"1108\" height=\"831\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":831,"width":1108,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":831,"thumbnail_width":1108,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7a53903f55484e178f63b9536c1b7d2b-cea0e0463c1d444b.gif","duration":132.673,"title":"Upselling Next Best Services on Kickoff Call","description":"This Loom explains how to use the kickoff call as an opportunity to upsell after a client purchases a website and branding kit. It emphasizes that during the walkthrough of questions, clients may share pain points that sales reps can address with the next best offering, such as SEO management, website hosting, and ongoing website management including adding services, pages, and blog posts. The call can lead to a continuous retainer rather than a one-time website purchase. It also notes this upsell approach can extend to other growth services like social media content management and the AI growth engine."}