{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7ad17f946c3e4707984031e9206b98dc\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7ad17f946c3e4707984031e9206b98dc-73d947733642c5f2.gif","duration":232.705,"title":"Instamart Extension Brings Recipes to Cart","description":"This Loom proposes a browser extension for Swiggy Instamart that turns watched Recipe Reels URLs into grocery items surfaced at the right moment in the user journey. The author notes that 200 million people watch Recipe Reels weekly and interact with them, but many do not buy because the ingredients and recipes do not appear during grocery ordering. A prototype lets users paste a reel URL to generate a cart of items, with the suggestion that it can improve by using order history to omit unnecessary items and by honoring brand preferences like Amul Ghee. The extension can also be shared from Instagram Reels, with Swiggy Instamart appearing as an option outside the app."}