{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7ba0097afda248aab1e669cf1581980e\" frameborder=\"0\" width=\"3340\" height=\"2505\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2505,"width":3340,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2505,"thumbnail_width":3340,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7ba0097afda248aab1e669cf1581980e-97279d46aeee1e3f.gif","duration":170.217,"title":"C101 Bonus - Local Businesses &amp; Lookalikes","description":"This Loom explains two Search capabilities in Clay beyond the 101 tutorial: local businesses and company look-alikes. It notes that the default datasets often focus on corporate and tech professionals found on social and professional networks like LinkedIn, so brick-and-mortar targets such as gas station owners and franchises require using Google Maps with free text business types and location filters. It also introduces native company look-alikes, replacing earlier enrichment and write-to-table workflows. The speaker demonstrates using an audience segment, adding precision to find similar PE firms, and optionally excluding specific companies."}