{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7c4294f3358c45aa9e08eff303cb0c15\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7c4294f3358c45aa9e08eff303cb0c15-2ce1ec9fccce8680.gif","duration":607.659,"title":"Build a Signature Service With Mini Offers","description":"I explain why more marketing only works after your service is validated, otherwise you end up exhausted in a feast and famine cycle. Then I walk you through building a client booking machine by working backwards, starting with your signature service using my mini service method. You create a free mini service that turns strangers into fans, then a paid mini service that provides receipts and generates cash, and finally you upsell into a one package one offer signature service of at least $1,000. I call out the biggest mistake, making a vague free call like an audit. Do you want to build your mini service and signature service using the Yay for Clients steps and templates."}