{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7c690fd6b9d4444dbcd138dc6f5c34f4\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7c690fd6b9d4444dbcd138dc6f5c34f4-abc3d2acdcbe759d.gif","duration":586.88,"title":"How We Run Profitable Express Offers Ads","description":"This Loom explains the agency’s approach to running paid ads for beauty and wellness businesses using Express Offers to quickly generate profitable bookings. It covers ad services they support, including hair services, Brazilian and Japanese head spas, laser hair removal, facials, cryo facials, fibroblasting, lash extensions, waxing, massage, Botox, Kybella, body sculpting, nails, and PMU, with an emphasis on offers that are an easy yes. The process uses an ABCD method to attract, book, close with deposits before the first visit, and then duplicate with retargeting and follow-up. They aim for rebooking rates around 50 percent, with some clients at 70 to 80 percent, while newer teams may see 25 to 30 percent."}