{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7c6e8289ff66467a94b5ee5f646973ba\" frameborder=\"0\" width=\"1050\" height=\"787\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":787,"width":1050,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":787,"thumbnail_width":1050,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7c6e8289ff66467a94b5ee5f646973ba-cb16b9c11eb5f2f2.gif","duration":392.967,"title":"2/ How Cold Outbound Email Works","description":"This Loom explains how cold outbound email works and why it looks different from marketing and transactional email. It contrasts marketing and transactional emails that use the company’s real domain and include images, fonts, and buttons with cold email that is typically plain text, has no logos or images, and may show the raw URL, often sent from domains bought specifically for outbound. The speaker notes this plain-text approach is a deliverability choice because email providers trust it more than HTML, reducing risk from hidden malicious links. They also clarify cold outbound is emailing people who never opted in, typically sent at about 20 emails per day per inbox, and distinguish it from inbound, speed delete, and rep outbound. Finally, the Loom says cold outbound needs an owner, usually in ops, SDR or demand gen, or growth, to monitor analytics and rotate domains and inboxes as they degrade."}