{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7c78d1913e5e4c7e8d274ec5d54d9c3f\" frameborder=\"0\" width=\"1754\" height=\"1315\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1315,"width":1754,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1315,"thumbnail_width":1754,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7c78d1913e5e4c7e8d274ec5d54d9c3f-67c2d8139021fb9c.gif","duration":155.34,"title":"How to Use Campaign Variables in Outreach","description":"This Loom explains how to inject variables into outreach campaigns so AI can personalize messaging. It covers using supported built-in variables like record company, writing custom AI prompts that run with full sender, recipient, and recipient-company context, and using if-then logic to select different value proposition variants for specific personas. It also describes adding variables via a provided CSV or by augmenting the automatically built target lists with company or person-level AI questions and web research, with the results available inside custom prompts for per-person matching."}