{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7c9a6c9195fd4575b68dbccb7bdf859d\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7c9a6c9195fd4575b68dbccb7bdf859d-245828d6a170c90f.gif","duration":214.522,"title":"Chalkhill Blue: Sales &amp; Automations Audit","description":"This Loom reviews an audit and recommends adding a proper outbound sales system to complement existing marketing. The speaker notes the main gap is moving beyond referrals to targeted one-to-one prospecting using a mix of LinkedIn and email, with video and text messages. They plan ICP prospecting with data sourcing, matching to the ICP, segmenting buyers and messaging, and leveraging an existing survey as a call to action in the intent engine. Pricing options discussed are a fixed fee for a LinkedIn-only build and handover or a three-month retainer for email, LinkedIn outbound, full CRM, automations, CRM hygiene, and weekly reports."}