{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7e35076287344d34a5204a8d8c2b0eb0\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7e35076287344d34a5204a8d8c2b0eb0-c220fc0b07cd5557.gif","duration":59.058,"title":"Patty and PM Digital Delivered Huge Profit Lift","description":"This Loom shares results from the author’s three-month collaboration with Patty and the PM Digital design team. After seven years in the business, they report multiple successful iterations and a test that increased profit by 50 cents per session. With about 400,000 sessions per month, this translated into an estimated 200,000 increase in monthly profit based on current traffic. The team then built on that win by running further tests on offers, images, and other elements."}