{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/7f0d36d314f9431dbc5d862f308fdce6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/7f0d36d314f9431dbc5d862f308fdce6-f0a7043e965db574.gif","duration":279.933,"title":"Optimizing Multi-Channel Campaigns for Maximum Revenue 💰","description":"In this video, I walk you through a use case for implementing a multi-channel strategy to optimize lower funnel campaigns using Bing and Google. We focus on how to effectively split the budget between branded and non-branded campaigns to maximize revenue. I demonstrate setting up an automation group with a total budget of 180 euros, aimed at increasing order completions. Remember to select at least two campaigns for optimal results and only combine those in the same part of the funnel. If you have any questions, please reach out to us at support@billi-grath.com."}