{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/806a37ba62114b8e908ac4e0825eb006\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/806a37ba62114b8e908ac4e0825eb006-ef8a21cf993ad354.gif","duration":87.01866700000001,"title":"The Next Step - Website Assessment.","description":"This Loom highlights the biggest website mistake businesses make, which is being too close to their own business rather than issues with branding, design, or SEO. The speaker explains that owners assume visitors already understand the offers, differences, and process, but ideal clients are landing for the first time and need immediate answers to questions like whether they are in the right place and why to choose that business. If the website does not address these concerns quickly, people leave before discovering the value. The speaker suggests getting fresh eyes and offers a website and strategy call to review the site, identify what is keeping the business stuck, and map changes to attract better clients."}