{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/806f9bea9abc4377bf0835815daa3296\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/806f9bea9abc4377bf0835815daa3296-234352d6db4e784f.gif","duration":300.071,"title":"Introducing BooleanMaths Custom Events for Enhanced User Analytics 📊","description":"In this video, I introduced Bulan Math custom events, which are essential for monitoring and analyzing user interactions and business data on your site. The main goal of these custom events is to bridge the gap between data and user interaction, providing detailed analytics and flexible monitoring. For Shopify users, our plugin automatically manages the necessary events, while non-Shopify users will need to implement custom code. I also discussed the two layers involved in custom events: the data layer and the connection to our custom event endpoint for further analysis. Please make sure to set up the required snippets on your site, especially if you're using CRMs or WordPress, to fully utilize these features."}