{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/813819ca4d0d498da79cb4d453f95987\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/813819ca4d0d498da79cb4d453f95987-d49f53dd471b6cd0.gif","duration":172.346,"title":"Inbound Enrichment with Clay and HubSpot","description":"In this final video of the series, I discuss the process of inbound enrichment using Clay and HubSpot, specifically focusing on inventory enrichment. I recommend watching the previous videos for foundational knowledge, as they cover essential steps like defining your ICP and mapping properties. The key action here is connecting web forms to Clay and running the enrichment workflow, which helps score leads effectively. I also highlight the importance of timely responses to leads, as many customers struggle with conversion due to slow follow-ups. Please ensure to implement these strategies for better lead management."}