{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/814166084bcb43c29ffe3a1c1aba2a3b\" frameborder=\"0\" width=\"1986\" height=\"1489\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1489,"width":1986,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1489,"thumbnail_width":1986,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/814166084bcb43c29ffe3a1c1aba2a3b-4e9ed54f9f769ec2.gif","duration":284.868,"title":"PHASE 2 — Discovery, Research, Analysis, Strategy","description":"In this video, I outline the first phase of our project, focusing on the discovery process before any design or build begins. We will gather insights on our audience, clarify success metrics, analyze competitors, and identify key friction points. I emphasize the importance of creating a clear and persuasive messaging strategy that resonates with our target market. Additionally, I will present a content strategy framework that will guide our communication throughout the purchase journey. Please be prepared to contribute your thoughts and insights as we move forward."}