{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/822d2de90db3484b90c5dab6426885de\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/822d2de90db3484b90c5dab6426885de-33b7b823cdc3cb16.gif","duration":1397.721,"title":"Turn Expertise into Booked Speaking Opportunities","description":"This Loom explains how to turn expertise into speaking opportunities by building a scalable speaking business, not just improving speaking craft. The author argues that most advice teaches how to speak but not how to get booked, so visibility, positioning, outreach, follow-up, offers, proof, and a pipeline are essential. They share their background: speaking since 2017, running two to three workshops weekly at peak, then losing momentum after moving to Canada and shifting into direct response marketing. This led to building Scale Your Speaking, a community with five P and one S framework covering position, package, promote, pitch, perform, and scale, priced at about $29 per month when recorded."}