{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/826b522de06e46cf80f3d6a37c4a3aac\" frameborder=\"0\" width=\"920\" height=\"690\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":690,"width":920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":690,"thumbnail_width":920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/826b522de06e46cf80f3d6a37c4a3aac-5a00236aebdf6b0c.gif","duration":867.902,"title":"Stop Hope, Start Qualified Pipeline Growth 📈","description":"In this Loom I explain that commercial cleaning companies usually fall into two camps, growth happening to you through referrals, tenders, and inbound, or growth happening because of you because someone is actively putting you in front of the right buyers every week. Staying in the first camp costs you the contracts you should have won, like the 200 grand plus recurring revenue sitting on the books and not being captured. I share Novum Growth Partners, which is not an appointment setting or generic marketing agency, and I define a qualified lead as a real decision maker who asks for a meeting, quote, or specific info. We guarantee at least 10 qualified leads in month one, and 94 percent of partners stay after the trial. No booking is requested here, but you should only book if you can follow up fast and have capacity."}