{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/829f513f278e4000bea1f3d97d8c09fc\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/829f513f278e4000bea1f3d97d8c09fc-345701436f295b6f.gif","duration":450.532,"title":"Understanding benchmarks through examples","description":"In this video, I dive into the fundamentals of benchmarking, particularly focusing on how to evaluate digital marketing metrics effectively. I use the GPT-4-0 model to explore good B2B digital marketing benchmarks for automation solutions in Europe. I emphasize the importance of context when interpreting data, such as conversion rates and email open rates, and I encourage you to think critically about the benchmarks you encounter. Please take a moment to reflect on how these insights can apply to your work."}